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Consumer Packaged Goods
Packaging
I directed product-driven visuals and packaging for the Tweezerman Beauty Tool line, including the Award winning Slant Tweezer emphasizing its precision engineering and status as a top-tier beauty tool. Shown in Packaging for Ulta & Sephora.
Retail Displays
I led the creative development for Tweezerman’s retail displays at Ulta, designing visually compelling merchandising that elevated brand presence and highlighted key product benefits. The displays balanced clarity, beauty, and functionality—driving shopper engagement and supporting sell-through across premium beauty aisles.
Packaging On Dieline
I led the visual direction for Pendaflex Premium Hanging Folders, creating clean, functional packaging that showcased key benefits—reinforced durability, smooth glide rods, and dependable organization for home and office use.
Retail Planograms
I designed Pendaflex retail displays for Staples, creating clear, organized merchandising that showcased product features and helped shoppers quickly find the right filing solutions.
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